Why video?
Helping you make the right decision
In 2023, video content transformed the business landscape.
Here's a snapshot of how video drives success in the digital world.
3.5 billion.
The number of digital video viewers worldwide is expected to reach
of global internet traffic came from video streaming
and downloads in 2022.["].
82%
Global Video Consumption and Internet Traffic
26 seconds["]
The ideal length for Instagram feed videos is around
of consumers paying the most attention to them["]
66%
Short-form videos are found to be the most engaging, with
Short-Form Videos:The New Trend
of consumers turn to videos to learn more about a product or service["].
96%
users have purchased a product or service after watching a brand’s video["].
8 out of 10
Video Content and Decision Making
of consumers have watched video content to learn about a brand or product["].
66%
of online videos per week.
17 hours
People watch an average of
more likely to share video content than any other type of content.
52%
Consumer Behavior and Engagement
of marketers get a good ROI on video content, an all-time high figure["].
92%
of marketers report a direct positive impact on sales due to
video content["].
87%
Impact on Sales and ROI
of marketers see video
as a crucial part of their marketing strategy["].
96%
of businesses
use video as a marketing tool, reaching an all-time high["].
91%
The Growing Importance of Video Content
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